Unleash the ultimate fitness transformation

Stay connected and empowered: a seamlessly integrated CRM app for real-time feedback and communication.

To support their clients even more individually and effectively on the path to their goals, Herbalife's digitalisation strategy called for the introduction of an app covering the entire customer relationship management. For 4 years, UHP has been supporting its client Herbalife with conception, design, development, support and continuous improvement.

Industry

Human Resources

Technology

iOS, Android, REST API

Service

IT Consulting, Design, Development & Support

Challenge

The goal was to create a communication tool that gives existing customers easy access to advice and motivation
Need to capture and engage the existing community
Easy-to-reach coaches are always present on the app and want to help their clients
Need for software that brings like-minded people together to share their experiences and support each other

Solution

Herbalife Nutrition EMEA's digitalisation strategy focused on improving the member-customer relationship through a digital tool
The ultimate goal was to foster a stronger and more rewarding customer-member relationship

Implementation

Herbalife members can manage their entire customer relationship in a single app in real time, from tracking customer progress to personalised recommendations, order management including payment processing and 1:1 communication:

Clients receive tailored training routines, customised nutrition plans and lifestyle recommendations
Clients can access a library of exercises and training programmes to diversify their routines and maximise results
The app provides nutritional recommendations, meal planning features and calorie tracking tools
The app features motivational functions such as reminders, progress badges and challenges to keep clients motivated and engaged
Clients can access a wealth of educational resources including articles, videos and tips on fitness, nutrition and general wellbeing

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Results

Members can manage their entire customer relationship in a single app in real time, from tracking customer progress to personalised recommendations, order management including payment processing and 1:1 communication. This enables better customer service, which in turn increases customer satisfaction and loyalty.

45%

Faster development time

25%

Increased customer satisfaction

30%

Lower maintenance costs