Unleash the ultimate fitness transformation
Stay connected and empowered: a seamlessly integrated CRM app for real-time feedback and communication.
To support their clients even more individually and effectively on the path to their goals, Herbalife's digitalisation strategy called for the introduction of an app covering the entire customer relationship management. For 4 years, UHP has been supporting its client Herbalife with conception, design, development, support and continuous improvement.
Industry
Human Resources
Technology
iOS, Android, REST API
Service
IT Consulting, Design, Development & Support
Challenge
- The goal was to create a communication tool that gives existing customers easy access to advice and motivation
- Need to capture and engage the existing community
- Easy-to-reach coaches are always present on the app and want to help their clients
- Need for software that brings like-minded people together to share their experiences and support each other
Solution
- Herbalife Nutrition EMEA's digitalisation strategy focused on improving the member-customer relationship through a digital tool
- The ultimate goal was to foster a stronger and more rewarding customer-member relationship
Implementation
Herbalife members can manage their entire customer relationship in a single app in real time, from tracking customer progress to personalised recommendations, order management including payment processing and 1:1 communication:
- Clients receive tailored training routines, customised nutrition plans and lifestyle recommendations
- Clients can access a library of exercises and training programmes to diversify their routines and maximise results
- The app provides nutritional recommendations, meal planning features and calorie tracking tools
- The app features motivational functions such as reminders, progress badges and challenges to keep clients motivated and engaged
- Clients can access a wealth of educational resources including articles, videos and tips on fitness, nutrition and general wellbeing
Results
Members can manage their entire customer relationship in a single app in real time, from tracking customer progress to personalised recommendations, order management including payment processing and 1:1 communication. This enables better customer service, which in turn increases customer satisfaction and loyalty.
45%
Faster development time
25%
Increased customer satisfaction
30%
Lower maintenance costs
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